Updated: Sep 10, 2019
I finally started building a website for my hopeful consulting business, but I ran into a wall. I could not figure out how to write so potential clients know what I do. Do I vaguely describe my genre of work and say I'll do anything that fits into that? My expertise is too limited for that. Do I say I'll help you accomplish whatever it is you want to accomplish? Well, there are certain things I may be opposed to helping with. Do I say I'll work with anyone? Well, I would prefer to work with clients whom mutually agree on us being a good fit to work together.
So, what do I write? Do I stick with what sounds good and be forced to say no to someone for something I never spelled out in the first place? Worse yet, do I say yes to situations I wished I would say no to because I felt pressured to do what my site says I do? After typing and deleting back-and-forth for quite some time, it finally hit me ...
I was confused because I had no purpose. Purpose, mission statement, "Why?", your goal - whatever you call it, it's important to know. Why was I consulting in the first place? What value did I want to add and how did I want to do it? My reason for consulting was not clear, thus I couldn't identify expectations that would be clear to me or hopeful clients-to-be. Despite eagerly wanting my website up-and-running ASAP, I realized the need for a real purpose was so important that I set everything aside and knew I would not continue until I had one.
Too often we are bogged down by everything we have to do, be it in our personal lives or in the office. However, if you don't know why you are doing what you are doing, it is little more than busy work. You will lack motivation, you likely won't innovate, and you won't be able to answer the most basic question about your work: "But ... Why?"